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Roni Zapin began her Database Marketing
career in 1981 with BBDO Advertising in their Marketing Sciences Group. She
continued her career at Columbia House and American Express in their Marketing
analytic groups before joining CitiGroup as a VP, Database Marketing.
Roni became an executive recruiter in the
Database and Direct Marketing industry in 1995. She started RL Zapin Associates
in 2001.
Roni holds an MBA in Marketing and
Quantitative Analysis from the University of Cincinnati, and a BS in Business
Administration from SUNY Binghamton.
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